When sales pages go horribly right or wrong

Marty Beckerman’s 90s Island is an off-kilter novella, but the sales page linked above was a damn near perfect slice of design. I came across it when the book was first released back in 2013, and immediately bought a copy after sharing the link with everyone I knew. 

Ten years later, and the joke feels a bit dated. The sensory assault of early nineties web design is a bit too much, and if you don’t know it’s a joke *before* you get there, it’s unlikely to have the go-buy-this-book impact that you’d hope for.

What seemed horribly right ten years ago seems horribly wrong-footed now, not least because the ongoing assault of social media has reshaped what we share and how viral things can get.

Design is not static. It should evolve and respond to the era. Were I recommending the book to someone today, my first port of call would likely be the amazon page, because there’s more chance they’d actually buy it.

Bullet Journals, Revisited, and a defense of rapid logging

Two weeks ago, I read Ryder Carroll’s book The Bullet Journal Method.

I’ve been using bullet journals for years at this point. Not the pretty art-pieces that you’ll find on the internet, full of scrolling calligraphy and Washi tape, but a series of beat-up journals that are filled with messy handwriting and scribbled notes. Notebooks with no interest in being beautiful objects, but plenty of practical use as a tool. I picked it up around 2012, after being impressed by the way my friend Kate Cuthbert organised her work at Harlequin Australia.

Ten years of relatively consistent bullet journaling is a long time. Over the years, I’ve gotten large chunks of my family into the habit — there’s often a family Leuchtturm shop around the end of the year. I’ve experimented with different approaches, from one dedicated bullet journal for everything to bullet journal by project to bullet journal by context (writing/work/life). I’ve researched and experimented with layouts and approaches, and found stuff that really worked for me (elements of Tobias Buckell’s hacks and showrunner John Rodgers hacks have both been useful).

All of which is really a prelude to saying I wasn’t expecting much from Ryder Carroll’s book. I picked it up because the Bullet Journal method has been a lifeline for me in recent years, and I wanted to throw some cash his way for sharing it so freely back in the early days, but I worked on the assumption I knew what I was doing.

Turns out, not so much. 

Going back to basics on bullet journaling after a decade of using the system has been an interesting experience, because there’s a certain amount of drift. You cleave to the practices that are easy and useful, and let other parts fall by the wayside.

Going back to basics—with a more detailed explanation of why they’re in place—proved to be a transformative experience. There are three big tips that have wildly changed my relationship with my bullet journal notebook, but the biggest has been recommitting to my daily log of activities and making notes.

The log, in my experience, is one of the first things to go as people get familiar with the Bullet Journal system. It feels less transformative than indexing and threading, which change your relationship with the contents and thought processes. The value of rapid logging your day is easily overlooked—certainly, for the last few years, I’ve been more likely to implement a daily plan than a daily log.

The Bullet Journal Method convinced me to give logging another try, and it’s value was proven in the weirdest of places—giving our cat medication. 

Some backstory: we’d been giving The Admiral pills because the poor kitten has a UTI and some teeth issues, and for the majority of that time my spouse, Sarah, has been our designated pill delivery person. Not that I wouldn’t try — I’d give it a go every morning — but my first few attempts were unpleasant for me and the cat, and Sarah would step in and take over in order to avoid distressing The Admiral further.

Fortunately, Sarah had some insight into what I was doing wrong, and would give me a tip after every attempt. Unfortunately, since the pills happen right before I started work, those tips would ordinarily get lost in the sudden transition from “home Peter” to “work Peter”, with slow (or no) improvement.

The cat’s illness coincided with the recommitment to logging, and part of that meant jotting down every event—work tasks, books started, giving the cat pills — and one or two notes about the experience.

So instead of letting things fall out of my head, every bit of advice Sarah gave me got  logged and reviewed. I made my own notes, critiquing each attempt, walking through each step until I figured the point of divergence between concept and practice. I’d create notes to supplement that advice with my own research, hitting up youtube and web pages.

And it only took a few days for a task that I would have flailed at for a week, giving into the option of learned helplessness, to become something I could wrap my head around. Admittedly, right at the end of our three days of giving tablets, but there’s now a record of thinking through and correcting all my mistakes to review the next time I have to do it.

The same philosophy’s started to spread through day job tasks, and publishing tasks. Projects that had stalled for months started to pick up speed, both because I was thinking about them with more clarity, and because taking notes gradually led to building system.

Logging’s become a habit worth keeping over the last two weeks, and one that I’ve stuck to far more consistently than other journaling habits.

That said, it comes with challenges: I’m used to a standard bullet journal lasting me between three months and a year, depending on what I’m doing (faster while researching a PhD, slower when working for places that have their own project management systems). Logging and note-taking on this level is chewing through pages far more quickly than I’m used too, and it’s conceivable I’ll go through a notebook a month if I stick with the rate of pages-used-per-day that I’ve run with over the last two weeks. 

On the plus side, I’ve got a *lot* of blank notebooks, but I can see a future where I need to think really hard about how they’re all going to get stored once they’re filled.

In the meantime, The Bullet Journal Method‘s a recommended read if you’re interested in trying the BuJo out or revisiting the foundations. Trust me when I tell you there’s more to get out of it than you’d think. 

Current Work Habits: Google Docs

(Cross posted from Facebook)

I’ve spent the last few years working in scrivener, but I’ve got no particular affection for the software. I use it because the autosave feature is superior to word, and because I dig the word-count features that offer me small alarms when I hit target.

A few weeks back, I launched a few projects in Google Docs after reading about folks who were doing their morning writing stint, then adding things to their manuscript via phone whenever they had some empty time through the day. 

It’s also a chance to test a personal hypothesis I’ve been contemplating for a few months now: scrivener’s folder/file structure encourages me to add subplots and new details to narratives because I’m working on things in sections, rather than thinking of them as cohesive wholes that I have to revisit every time I open the file.

I was quietly hoping that pulling things back to a single file will mean that the things that are conceptualised as novellas will stop heading north of 50,000 words of messy, tangled, unfinished draft.

It hasn’t quite done that, but the results have been positive enough that I’m steering clear of Scrivener for a while. How long is up in the air, especially since June is typically a rough month for getting stuff done, but I spend a lot more time working at a desktop at the moment and having the ability to dip into a project file is proving advantageous.

It’s been particularly good at getting the back cover synopsis of a half-dozen projects out the door, when they’re traditionally the part I stall on for weeks at a time. Anything that makes those more efficient is a welcome addition to my workflow.

That said, right now one of my favourite Google Doc functions is the ability to create a hyperlink to the document, which is incredibly useful for sharing files. But it also means I can set up a bookmarks folder for active Works in Progress or create a direct link to a file from an Asana task, which means not working my way through a maze of folders in order to get started.

I’ve been working with a Current Projects folder in the bookmarks bar of my desktop and laptop browsers for a few weeks now, and it’s revolutionary. Just as it’s incredibly easy to duck into Facebook when there’s a few empty minutes of the day, having an open project in a browser means I’ll duck in and add notes, make corrections, or do a paragraph of writing as a break from other tasks. It’s become a bit of a keystone habit for me, and one that I enjoy.

But this weekend I leveled up a little, because Chrome allows you to right-click on a bookmarks folder and *open every link within it in a single movement*. Which means rather than opening one project to dip into, it’s a relatively straightforward thing to open all five that I’ve got running and lay them out. Which means I can have my current long-form project, current short-form project, current essay project, current back cover synopsis and back matter, and current patron/Facebook/blog drafts ready to go in an instant.

Not a great habit for anyone who likes to focus on one thing and get it done, but I’m a bit of a dilettante with writing. I do about 300 words on a project, then pause and cogitate a bit. Having all five projects open means I can quickly duck between tabs and do a little on another project while cogitating on another, and keep the disparate parts of my practice visible.

I’m a very out-of-sight, out-of-mind writer, so I can easily lose touch with projects if I don’t open them and touch the keyboard on the reg, so this is the kind of A+ tool that works for me.