Lead Generation and the Evergreen Backlist
Lead generation is basically marketing speak for “how will you initiate interest in your product or service.” It’s not something many writers are encouraged to think about — there is a mindset, more prevalent in other genres than here in the romance community — that once the book is done, it generates interest simply because it exists, and there’s a sense of frustration when the newly released book (or books) aren’t generating the kind of visibitiliy and sales they’d like. Truth is, all writers need to generate leads. We call it different things — running a newsletter, building a platform on social media, blogging, generating adds on Facebook or Amazon, newsletters swaps, and putting calls to action in the back of a book — but they’re all predicated on the same idea: get someone interested in you and your writing so you can further that relationship and build a sale. It may be horrible marketing speak, but I actually like
