An Important Publishing Lesson: Don’t Launch Your Company in November
Ah, the holiday season is almost upon us. All the signs are there: Brisbane is turning into a sweltering slow cooker of humidity; Netflix swarms viewers with terrible Christmas movies (and, frankly, the temptation to watch them all is oddly overwhelming); NaNoWriMo is in full swing; and the sales of Brian Jar books evaporate into the ether as everyone waits for the Black Friday deals at the end of the month. There are many lessons I’ve picked up the hard way in this publishing gig, but one of the biggest I’d pass on to aspiring indie publishers or writers is this: don’t launch your goddamn publishing company in November. If you attempt it, you’re launching a new book into a maelstrom of distractions that will make it hard to nab the attention of readers. You’ll end up drowned out by the Black Friday promotions, American thanksgiving, the swarm of NaNoWriMo deals aimed at writers, and that lingering awareness everyone has
