Process Journal: Immutable Laws of the Brain Jar
Over the past few weeks I’ve been following the Observation Journal template laid out by Kathleen Jennings, pushing myself to pay attention to creative patterns and sites of attention. Structurally speaking, given my focus on Publishing rather than Writing at the moment, my right-hand pages tend to be a lot less on creative exercises and a lot more on wrapping my head around what I’m doing with Brain Jar Press. This week, I tried the Immutable Laws exercise from Mike Michalowics’z The Pumpkin Plan, which aims to break down the three core, non-negotiable beliefs at the heart of what you do as a business. Essentially, the codes you live by, and the strictures you don’t go against because it’s pulling you away from the reasons you do what you do (it is, in essence, a very you don’t want to be published kind of exercise, applied to businesses instead of writing). They’re also the three things that other people should
