Dopamine Hits and a Dopier Me
The side-effect of Facebook is clicking on things. This works to the site’s advantage, since it’s a tool for sharing information, collating recommendations from friends that come loaded with a kind of social authority. There are interesting posts I’ve read purely because they were linked to on Facebook. Stuff I’d never find on my own, or even consider searching for it. There are people who find their way here, most days, in much the same way. This is one of the reasons I go to Facebook. Why it replaces my carefully curated RSS feeds, some days, when I’m feeling particularly lazy. Yesterday I found myself hovering over a link where a poster took Australian gossip magazines to task for their portrayal of two local celebrities. An automatic reaction on my part – if there is a link, and it’s vaguely interesting, then I’m inclined to click on it. Facebook isn’t inherently interesting in and of itself; it’s at it’s best when there
