Day: July 13, 2013

Smart Advice from Smart People

A Shift in the Creative Paradigm

From the latest installment of the Lefsetz Letter, tracing the changes that have occurred in our lifetime. As always, Bob Lefsetz is writing about the music industry, but if you’re a writer and you’re not reading this and mentally inserting “book” instead of “album”, it may be time to start paying a little more attention to what’s going on in the industry: CREATION Used to be expensive and we felt anybody who’d made a record deserved attention. Now anyone can record, even on their iPad, and we need a reason to pay attention. As usual, the entire post is pure gold, but I find myself re-posting this fragment because I keep speaking to aspiring writers through work who mistake The Book as an end-goal. They’re all excited by the possibility of epub and self-publishing because it makes getting published achievable, but they haven’t figured out the counter-point of that. What they want isn’t having the book out there, what they