What I Learned About Author Platform By Spring-Cleaning My Blog
I’ve spent a significant part of the last twenty-four hours doing a spring-clean of petermball.com, going through a bunch of old posts and cleaning up broken links, adding tags that didn’t previously exist, and generally cleaning up some of the clutter in the category section to make it easier to find old content. This proved to be a considerably weird task. I set out with no real plan when I launched the site in 2008, basing my approach to blogging on my experiences with livejournal and mimicking the style of blog posts used by authors whose platforms I particularly enjoyed. And this worked, for a time, but as with most long-term projects that writers start, it grew more complex and thought-out as I went along. It’s also proved valuable to look at my old blogging habits with the benefit of hindsight, especially since I kicked things off with a very different mindset than I bring to the blog today. Since
