Coming Full Circle with Brain Jar Press

I’ve spent the last few months preparing for my major project in 2018: launching Brain Jar Press and getting its first book ready for release.

I did my first stint with indie publishing back in 2005. It’s strange, looking back, because indie publishing hadn’t really taken hold in fiction publishing yet and I was still a few years away from writing fiction anyway. I focused on short, useful products for the D20 system, the open-sourced rules for the edition of Dungeons and Dragons that was in vogue way back then.

It taught me a lot about the difference between writing and publishing, and it shaped the way I thought about everything I did in writing after that.

2005 is another world, given the pace publishing moves at these days. We didn’t call it indie publishing back then – I set out to be a micropress, producing content by me and a small group of other people, and in the space of two years we managed to get out 50 odd products. I had a blast, and I enjoyed the process of taking a book from a raw idea to a finished product, and it represents the single-most focused chunk of time I ever had writing because I knew where everything I did fit into the overall plan.

I made a pretty good chunk of money, too, courtesy of some forward thinking and an attempt to hit niches that needed to be filled. The products I got rebadged after the end of the D20 system still sell, and I imagine the rest would too if the death of my PC and back-up drive hadn’t wiped out all the production files at the end of 2006.

In another place, another time, I’d have settled into RPG publishing for good and probably done okay with it. Instead, a computer failure forced me to sit down and replan my next few years, and I noticed four things:

• First, the yet-to-be-diagnosed sleep apnea was kicking my ass, making it harder to focus on the business side of things. Since I wasn’t anywhere near being willing to admit that something was wrong, I focused on conserving energy.
• Second, the writing was on the wall for the 3rd Edition of Dungeons and Dragons, and the d20 system would lose marketshare as a result; this would result in some pretty significant shifts in the business plan and a lot of product rebranding, which the computer death made…problematic.
• Third, I had just been exposed to the fairly toxic streak of ideology among some gamers that would eventually harden into things like Gamer Gate, and I was disheartened by the idea of writing for that audience.
• Fourth, I had just gotten into Clarion South and was about to focus on fiction for the first time in nearly fifteen years, so it was time to pivot and try something new.

And with that, the Clockwork Golem Workshop shut it’s doors and I started writing fiction. Then I got a job at Queensland Writers Centre, and eventually found myself running GenreCon. I watched the rise of indie publishing in the fiction and non-fiction space from the sidelines, passed on what I knew from the RPG side of things to folks who came to QWC’s indie publishing workshops. I learned a lot from researching those seminars and following the evolution of the indie side of things, and I learned even more by comparing the way indie publishing evolved in the gaming space with the way the nascent self-publishing options transformed into viable strategies.

The thought of getting back into publishing has been around for a while. I started putting together plans for how I would approach indie publishing back in 2012, but that was three years before the sleep apnea was diagnosed and the upside of knowing the effective business models for indie publishing is being able to gauge whether it’s an effective thing for you, your goals, and your process. The thing eager beginners often miss about going indie is that it works best when you’re dealing in quantity, producing multiple books a year and building up a long series. It’s a business model that works based on a deep, readily accessible backlist. If you’re not starting out with that backlist – and most writers diving into this aren’t – then your first few years are basically building that list from the ground up.

In 2012, I knew I wasn’t going to produce solid work at the speed I’d need to in order to make self-publishing viable, given my long-term goals. In 2015, I felt like I was getting closer, but still wasn’t able to hit it. In 2016 I started looking at the changes I’d need to make going indie viable for me and my long term goals.

A few months back I put together the business plan and did all the paperwork for making Brain Jar Press an official business. Next month, on November 1st, I put a collection of my short stories, The Birdcage Heart & Other Strange Tales,  up for pre-order.

On November 30, it becomes an actual book, and I gear up to hit the ground running in 2018. The things I know about indie publishing will come up against the thing that I need to learn, and I test the long-term plan I’ve been tinkering with for nearly five years against the reality of actually writing, releasing, and commissioning books.

I’d forgotten how much I enjoyed the publishing side of things, after nearly a decade away from it. I’m looking forward to the learning curve as I figure it all out in a whole new era.